Technical SEO
Technical SEO refers to website and server optimizations that help search engine spiders crawl and index your site more effectively. It’s all about improving the infrastructure of a website to ensure it meets the technical requirements of modern search engines.
Site Architecture & Crawlability
This is how your pages are organized. A "flat" architecture (any page < 4 clicks from home) helps bots find everything.
Robots.txt & XML Sitemaps
Robots.txt tells bots where NOT to go. XML Sitemap is a roadmap listing all your important URLs for Google.
Indexing, Rendering & Canonicalization
Indexing puts pages in Google's database. Canonical tags tell Google which version of a page is the original to prevent duplicate content.
Page Speed & Core Web Vitals
Google ranks faster sites higher. Core Web Vitals measure speed, interactivity, and visual stability.
HTTPS and SSL
Security is a ranking factor. HTTPS encrypts user data; without it, sites are marked "Not Secure".
Mobile-First Indexing
Google uses the mobile version of your site for ranking. Missing content on mobile can hurt your rankings.
Structured Data (Schema.org)
Code that helps Google understand details like recipes, prices, or events to create Rich Snippets.
Lazy Loading & Infinite Scroll
Techniques where content loads as you scroll. Must be coded correctly so Google sees the bottom content.