Google Search Console & Analytics
Google Search Console (GSC) Shows how Google sees your site (keywords, errors, health). Google Analytics (GA4) shows what users do once they arrive (behavior, conversions).
Setting Up & Verifying GSC
You must prove ownership of your site (via HTML tag or file upload) to see private search data.
Submitting a Sitemap
Submitting your XML sitemap "invites" Google to crawl your pages so they appear in search results faster.
Monitoring Crawl Errors & Coverage
The Indexing Report flags errors (like 404s). If a page has an error, it won't appear in search results.
Performance Metrics (CTR & Impressions)
Impressions (Views), Clicks, and CTR (Click-Through Rate) help you track how often people choose your site.
Setting Up Google Analytics (GA4)
GA4 uses a "Measurement ID" to track visitor behavior, from traffic sources to button clicks.
Tracking SEO Performance & Conversions
Track "Key Events" (Conversions) like sign-ups or sales, and filter to see which came from Organic Search.