Local SEO
Local SEO is the process of optimizing your online presence to attract more business from relevant local searches. These searches often trigger a "Map Pack"—a special section showing a map and three local business listings.
Google Business Profile (GBP) Setup
Formerly "Google My Business," this free listing helps you appear on Google Maps. It's the most critical part of Local SEO.
Local Citations (NAP Consistency)
NAP (Name, Address, Phone) must be identical across the web (Yelp, Facebook, etc.). Inconsistent info hurts rankings.
Local Keywords
Target terms with geographic qualifiers (e.g., "coffee shop in Brooklyn" vs just "coffee shop").
Reviews and Reputation Management
Quantity and quality of reviews are major ranking factors. Responding to reviews shows you are trustworthy.
Local Schema (JSON-LD)
Specific code to tell Google your location, hours, and services, helping you get into the Map Pack.
Map Pack and Local SERPs
The "Map Pack" (3 businesses + map) appears at the top of results. Ranking here gets the most clicks.